North American HQ Interior Design Language
The "living laboratory" NA HQ required a modern interior language to delineate sections and aid wayfinding aligned to strict material/compliance constraints. As a historic global leader in glass material innovation, add emphasis yet subtle privacy to glass rooms.
The Challenge
Visually similar sections needed distinct, non-jarring, organic separation.
Executive/stakeholder traffic demanded an elevated look.
Fixed architecture; narrow set of compliant graphic materials; extended wait period between graphic production and installation required to meet off-gassing requirements.
Rapid concepting; install windows constrained by office hours and chemical readings.
The Approach
The concept draws inspiration from real-world architectural landmarks that showcase the company's materials (e.g., the Burj Khalifa, the Louvre Pyramid). From this foundation, a geometry-led system was developed, mapping abstract human concepts onto physical design. Each floor pairs two ideas (such as "Work/Play"), expressed through a distinct shape language that flows across walls, glass, room identifiers, and shared spaces, together forming intuitive "shape trails" that guide navigation.
Process
Architectural constraints assessment
Material compliance research
Concept development using company materials
Geometry-based wayfinding system design
Installation timing coordination
Off-gassing compliance management
Visual Showcase
Results & Insights
Secured additional signage contracts
Improved employee wayfinding experience
Established long-term client partnership
Aqueous ink printed frosted vinyl across walls, windows, and disruptors; phased installation
Featured broadly in publications; added to Visual Communications' portfolio; noticeable uptick in inbound interest to VCI
Deep organization and facility knowledge enables systems that feel "native" on day one